BusinessWeek:Generation MySpace is Getting Fed Up
February 7, 2008
Annoyed with the ad deluge on social networks, many users are spending less time on the sites.
…the forecasts for torrid growth may prove unrealistic. Besides the slowing user growth and declining time spent on these sites, users appear to be growing less responsive to ads, according to several advertisers and online placement firms. If advertisers can’t figure out how to reverse these trends, social networking could end up as a niche market in the online ad world, smashing hopes and valuations across Silicon Valley.
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