Beauty Brands Target Facebook To Bond with Customers

February 13, 2008

Beauty brands are joining social networking websites like Facebook to spark discussions about their products, spread the word and bond with consumers.

Social networking websites are becoming ever more popular but their marketing potential is only just being recognized.Groups have now been created to celebrate most big brands in the cosmetics industry but only a few are succeeding in attracting large numbers of visitors.Unlike conventional advertising, marketing on sites like Facebook and MySpace is extremely cheap and has the potential to put customers in touch with one another.
http://www.cosmeticsdesign.com/news/ng.asp?n=83243-mac-cosmetics-facebook-marketing
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