Forbes: The Privacy Paradox

February 15, 2008

How much do you value your online privacy? Are you willing to trade your personal data for privacy? Many, including search engines, confused by the complex Web surfers’ attitude toward privacy online.

“Consumers express a lot of concern about their privacy online in surveys. At the same time, very few engage in privacy-protecting activities,” says Leslie Harris, executive director of the privacy advocacy group Center for Democracy and Technology. “There’s a real inconsistency.”

A Pew Internet Study from 2005 showed that 54% believe that Web sites that track their behavior invade their privacy. But the same study showed that 64% would give up personal information to get access to a Web site.